Does it bother you that the world wide web is mostly used to sell locally?
Well, it should.
Internationalization is the new frontier in e-commerce. You don’t need a fancy white paper to tell you: It’s a big world out there and you’re only reaching a tiny domestic audience.
Going global is no longer a good to have, but a must have for companies of all sizes. According to recent survey, 65 percent of UK SMEs are aiming to increase their online international sales dramatically in 2015, while larger businesses are constantly under pressure to deliver growth, quarter after quarter.
With e-commerce figures expected to top $1.5 Trillion in 2015, if you aren’t planning to go global, you will be left behind. If you are, you have to make it meaningful.
Whilst any e-commerce manager can rattle off a litany of best practices for online sales success (SEO, affiliate marketing, social media engagement, targeting/re-targeting email campaigns, etc), these are all focused around driving traffic to your site.
But once there, do you make your customers feel welcomed? How do you interact with customers who speak a different language, live in a different country, use a different currency, pay with a different card, grapple with import taxes – yet still want to buy your product? Do you make it easy for them? Or do you have an us and them approach to user experience and order fulfillment, depending on where they live?
They may not admit it, but the vast majority of online retailers are engaged in e-commerce apartheid, losing tons of international customers who just don’t feel the love.
Cart Abandonment is a ubiquitous challenge for e-commerce; occurring when a potential customer fills their shopping basket with your products, only to leave abruptly without completing the transaction. While this is significant in domestic markets, it is 8 times more prevalent with international transactions. The culprit: Lack of convenience and confidence you offer your international customers, compared to your domestic clientele.
Xenophobia instantly converts domestic best practices into worst practices, when applied to international e-commerce: asking customers for postcodes when they don’t exist, telling them to pay an unknown extra amount on delivery, offering high shipping costs and refusing to accept their payment method or local currency. Collectively, these explain the extremely low international visitor to customer conversion ratio on your site.
As counter-intuitive as it may sound, achieving higher international e-commerce conversions has 10% to do with technology but 90% with psychology. While these IUX (International User Experience) issues can be identified and addressed individually, it may not always be time and cost effective to do so for a retailer’s own needs.
SaaS solution providers in the payments and logistics space offer an easy, affordable and scalable solution to internationalizing one’s online presence, freeing up companies to focus on their core business.
With a unified PaaS/LaaS (Payment as a Service/Logistics as a Service) solution like Swipezoom, you can break down the barriers between you and your international customers in a simple, seamless and risk-free fashion, instantly transforming your business into a global brand; allowing you to transact like a local merchant across 240 countries.
Say NO to e-commerce apartheid…..it’s good for business!